When the design team was tasked with developing the identity for Color Rush: 75 Years of Color Photography in America, a comprehensive exhibition charting the history of color photography in the United States from 1907 to 1981 and including nearly 200 objects, we knew we had our work cut out for us. The work in Color Rush is robust, ranging from early experimentation to oversaturated mid-century advertisements to the conceptual thrust of the late 1970s. We wondered, how would we create a strong typographical mark that would encompass and speak for such a full and varied exhibition?
In my last blog post, I shared with you the secrets of a lovely wooden box which contained a collection of glass lantern slides from about 1920. While most of the slides are black and white, a few colorful slides rest as jewels among them.
In the early 20th century, photography was principally a black and white experience. Color photography, an experimental practice at best, was not a terribly viable practice for mass consumers/audiences until the 1940s.