When the design team was tasked with developing the identity for Color Rush: 75 Years of Color Photography in America, a comprehensive exhibition charting the history of color photography in the United States from 1907 to 1981 and including nearly 200 objects, we knew we had our work cut out for us. The work in Color Rush is robust, ranging from early experimentation to oversaturated mid-century advertisements to the conceptual thrust of the late 1970s. We wondered, how would we create a strong typographical mark that would encompass and speak for such a full and varied exhibition?
For the last three years, a portion of my time has been devoted to digitizing a treasure trove of imagery found in the Milwaukee Art Museum’s Brooks Stevens Archive.
Stevens, one of the best known industrial designers of the twentieth century, lived and worked right here in Milwaukee, his hometown. While you may not automatically recognize his name, you most certainly will recognize his work: the Oscar-Meyer Weinermobile, Harley Davidson Hydra-glide motorcycle, the Valkyrie coupe sedan, and the round mouth Holsum peanut butter jar–just to name a few! Companies of all sizes, audiences and design needs flocked to Stevens and his firm for over five decades.