Milwaukee has been home to many talented designers over the years, but they often fly under the radar. A designer’s main concern is to convey a message or idea on behalf of a client; one’s identity is secondary, but a talented designer finds a way to stand out.
John J. Reiss is one such designer. He was born in Milwaukee in 1922, and while he spent some time in New York, Milwaukee was ultimately where he made his home and his mark. As a design associate for the Milwaukee Art Center (now the Milwaukee Art Museum), he created many of the exhibition catalogues, invitations, and advertisements in the 1950s, ‘60s, and ‘70s. However, he won recognition on a national and international level as well.