The exhibition currently on view in the Milwaukee Art Museum’s Bradley Family Gallery (through June 25) is How Posters Work. On Thursday, April 6, 2017, the museum hosted a program in conjunction with the exhibition called Local Luminaries: Poster Provocation. This gallery tour welcomed luminaries from the Milwaukee area to share their unique perspectives about the works in the show.
John Rieben, graphic designer and professor emeritus from the University of Wisconsin–Madison, could not be present for the program due to inclement weather. We are happy to share his thoughts below:
I would like to spend a few minutes talking about my design hero and inspiration, Josef Müller-Brockmann. I think the greatest of the poster makers were [Toulouse] Lautrec, Cassandre, and Müller-Brockmann. Müller-Brockman, however, was more than a poster maker. He was the leading protagonist of a new way of visual communication, which became a worldwide movement that affected virtually every designer in the profession and every commercial message. It became known as Swiss Design.