Art Behind the Scenes

What typeface is the Milwaukee Art Museum?

"Milwaukee Art Museum" in various sizes of the Weiss font.

A sense of competition led me to learn a little more about typography this week. What started as a challenge from a friend to best his score on the wonderful online Kern Type: The Kerning Game, became an interest in examining the typefaces, or fonts, that surround me here at the Milwaukee Art Museum.

The Museum has a specific graphic identity that unites our signage, publications, website, and even the circular stickers visitors wear in the galleries. Our graphic design team of Leslie Boll, Sierra Korthof, and Brenda Neigbauer make certain that all our printed materials look snazzy and unique, but also that they incorporate identifying elements, like our specific shade of blue and the same fonts. Part of their responsibility is to make everything produced by the Museum have the Museum branded look.

I was curious about the names and history of the fonts that I see in the Museum’s galleries and billboards, so I met with the design team about typefaces they use to create the Milwaukee Art Museum identity.

If you loved the documentary Helvetica, you would have loved our conversation.