Categories
Art

Modern Lamps in Midcentury America

Zahara Schatz, manufactured by Heifetz Manufacturing Company, Table Lamp, 1951. Aluminum, enameled brass. Milwaukee Art Museum, Gift from the George R. Kravis II Collection. Photo courtesy of Wright.
Zahara Schatz and Heifetz Manufacturing Company, Table Lamp, 1951. Milwaukee Art Museum, Gift from the George R. Kravis II Collection. Photo courtesy of Wright.

In 1950, the Museum of Modern Art and New York-based Heifetz Manufacturing Company announced a design competition for floor and table lamps, offering cash prizes and the tantalizing promise that Heifetz would put at least three-quarters of the winning designs into production. [1] Ultimately, eight table lamps and two floor lamps were chosen for manufacture from over 600 entries. [2] These lamps were exhibited at MoMA from March 27–June 3, 1951 (alongside drawings, diagrams, photographs of the designs), published in Arts & Architecture magazine, and offered for sale across the United States at numerous stores, including Carson, Pirie, Scott & Co. in Chicago and Macy’s in New York and San Francisco. [3] Now, two of these lamps are on view at the Milwaukee Art Museum as part of Serious Play: Design in Midcentury America (Sept 28, 2018-Jan 6, 2019).