In 1950, the Museum of Modern Art and New York-based Heifetz Manufacturing Company announced a design competition for floor and table lamps, offering cash prizes and the tantalizing promise that Heifetz would put at least three-quarters of the winning designs into production. [1] Ultimately, eight table lamps and two floor lamps were chosen for manufacture from over 600 entries. [2] These lamps were exhibited at MoMA from March 27–June 3, 1951 (alongside drawings, diagrams, photographs of the designs), published in Arts & Architecture magazine, and offered for sale across the United States at numerous stores, including Carson, Pirie, Scott & Co. in Chicago and Macy’s in New York and San Francisco. [3] Now, two of these lamps are on view at the Milwaukee Art Museum as part of Serious Play: Design in Midcentury America (Sept 28, 2018-Jan 6, 2019).