Lakefront Festival of Art is turning 60—and it’s never looked better.
As Milwaukee’s signature summer celebration of creativity, Lakefront Festival of Art has long been where art lovers, families, and festivalgoers come together to enjoy art, community, culture, and our city’s unbeatable lakefront views. To mark the festival’s 60th year, the Milwaukee Art Museum is unveiling a fresh new look for LFOA—one that honors its legacy while turning up the energy.
At the festival, you’ll notice what’s new right away: bold, colorful designs. Big concert-poster vibes. A brand-new stage. More art. More food. More surprises and joy across the Museum campus. And at the heart of it all is a familiar face with a new attitude—a reimagined sun. Say hello to Ray!
Inspired by the Past, Reimagined for Today
Ray is our bright, smiling sun and the centerpiece of LFOA’s refreshed identity. He’s inspired by a motif that first appeared in 1964, designed by Museum staffer Gene Felsch during the festival’s earliest years.
Sixty years later, he’s back and bolder than ever. This re-imagined Ray takes cues from artists in the Museum’s own collection, blending pop sensibility with playful charm. He’s expressive, colorful, and full of character—just like the festival itself.
More than just a logo, Ray brings the festival to life, radiating everything LFOA stands for: art, music, food, and fun. You’ll find him all over the festival grounds—painting, strumming his guitar, and leading the way to discovery.
Art. Music. Food. Fun!
It’s all happening June 13–15, 2025, right on the Museum’s front yard. Whether you’re a longtime collector, a first-time festivalgoer, or just in it for the vibes, this is one anniversary you won’t want to miss.
Come for the sun, stay for the art. Be here for Lakefront Festival of Art!