Have you noticed something new at the Museum? Colorful, energetic designs flow across campus—and throughout these pages, too! We call them “waves,” and they’re at the center of a fresh campaign we launched after Art in Bloom. The campaign extends a broad invitation to “be here” with us at the Museum, where there’s always something new to do and discover.
Like our iconic wings, the waters of Lake Michigan, and people exploring the galleries, these waves move, reflecting the energy of, in, and around the Museum that our guests bring, experience, and take with them as lifelong memories. They’re that spark of connection with the art, one another, our community, and our world that, as a Member, you understand is a part of every visit to MAM. The fonts also extend a warm welcome to all—to the introverts (sans serif) and extroverts (serif) that inexplicably form a unique balance. (Here, “opposites” and like-minded folks alike enliven the space!) All these graphics drive a campaign that stretches from signs around campus to print ads, social media, Museum-exclusive tees, and video.
Join us in the fun! Shop the Museum Store for exclusive tees and wear your MAM pride. Also, check out our latest video.
